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LINKEDIN https://www.linkedin.com/in/elliyani/
[EXPERIENCE]
Editor
GTI Media Asia
July 2020 – Ongoing
(previously at the company January 2018 – May 2018)
As an Editor, I lead and manage regional teams and client relationships to deliver a wide range of publications, execute editorial tasks, and support marketing projects while consistently meeting challenging deadlines.
Responsibilities
- Leadership & Management Supervise teams throughout the entire production process, from content creation to publication, encompassing both print and digital formats, including innovative styles like infographics.
- Editorial Excellence Edit and approve articles, media releases, and copywriting produced by the team to ensure high-quality content.
- Introduce New Initiatives Successfully conceptualised and produced the bi-weekly industry e-newsletter, “#gradToGo,” produced the first Fin+Tech Guide, and expanded on Employer Soundbites.
- Industry Expert Engagement Establish and maintain relationships with industry experts, conducting interviews to enrich our content creation.
- Team Development Conduct regular one-on-one discussions with each team member, focusing on work quality and addressing any concerns to enhance overall team performance.
- Stakeholder Collaboration Collaborate closely with various stakeholders to uphold the highest editorial standards and production values.
Achievements
- #gradToGo Success Launched the “#gradToGo” e-newsletter, achieving a 24% open rate, significantly enhancing our reach and engagement.
- Pioneering Publication Spearheaded the creation of our industry-focused publication, the “Fin+Tech Guide 2022,” marking a significant milestone for gradsingapore.
- Process Enhancement Implemented process improvements that led to 80% reduction in publication errors, optimising overall efficiency.
Content Specialist
Werdist Communications
May 2018 – June 2020
As a Content Specialist, I played a pivotal role in implementing strategic marketing plans for a diverse clientele within the supply chain and logistics industry, including prominent brands such as Crown Equipment, DHL Supply Chain, and Swisslog.
Responsibilities
- Strategic Marketing Implementation Executed strategic marketing plans for clients, achieving successful results through a comprehensive multi-channel digital approach.
- Diverse Content Production Produced a wide range of content, including media releases, case studies, customer success stories, blog posts, and engaging social media content to effectively promote client brands.
- Media Relations Established and maintained productive relationships with media outlets, facilitating advertorial opportunities that contributed to our clients’ visibility and brand recognition.
- Localised Communication Crafted tailored releases and phone scripts for various markets, including Singapore, Malaysia, Thailand, Philippines, Vietnam, and Korea, enhancing communication and engagement with diverse audiences.
- Industry Expert Engagement Conducted interviews with industry professionals to create insightful and compelling content that resonated with target audiences.
- Internal Communication Produced monthly internal memos, fostering effective communication within the organisation and ensuring alignment with strategic objectives.
- Collaborative Creativity Collaborated closely with the marketing team, contributing creative ideas and insights, such as the development of an upcoming radio commercial.
Achievements
- Digital Success Played a pivotal role in supporting marketing initiatives that resulted in over 200% increase in online traffic visibility, demonstrating the effectiveness of our multi-channel digital approach.
- Extensive Media Placements Managed and secured over 200 article placements in 2018, representing a remarkable 300%+ increase compared to 2017.
Manager/Lead Editor
Supply Chain Asia Community Ltd
February 2013 – January 2018
(promoted from Editorial Executive)
As a Manager/Lead Editor, I spearheaded the conceptualisation, scheduling, and planning of bi-monthly publications for Supply Chain Asia (SCA), showcasing my versatile skills in print and digital content creation. My role also involved building and maintaining relationships with various stakeholders, conducting interviews with top industry professionals, and overseeing key events.
Responsibilities
- Strategic Publication Planning Strategically planned and created content for Supply Chain Asia’s bi-monthly magazine and website, ensuring alignment with the organisation’s objectives and target audience.
- Collateral Development Provided editorial expertise for multiple collateral materials, including events, academy, membership, and general brochures, enhancing the organisation’s brand identity and message consistency.
- Event Management Successfully managed key SCA events, including the SCA Forum 2015 and SCA Awards 2015, demonstrating strong organisational and leadership abilities.
- Social Media Engagement Took charge of social media engagement by actively managing Facebook and LinkedIn accounts, expanding SCA’s online presence and community engagement.
- In-Depth Interviews Conducted in-depth interviews with C-suite executives to produce insightful and compelling content that resonated with the target audience.
Achievements
- Programme Director Excellence Excelled as the Programme Director for the SCA Awards in 2014 and 2015, where I successfully oversaw events hosting over 300 guests, ensuring seamless execution and high attendee satisfaction.
- Inaugural Report Success Led the conceptualisation and content management of SCA’s inaugural “Supply Chain in Asia Annual Report,” a milestone achievement that provided valuable industry insights and contributed to SCA’s thought leadership.
Editorial Assistant
Bizness & Media Resources Pte Ltd
June 2012 – February 2013
As an Editorial Assistant, I played a pivotal role in providing diverse and engaging content for a range of publications, including magazines like Landscape Forum and Roof & Façade, annual yearbooks such as Nic & Wes, coffee table books like Darwin Interior, and an array of marketing collaterals, including brochures and pamphlets. My responsibilities also extended to offering vital writing support for business proposals, newsletters, industry reports, and press releases.
Responsibilities
- Content Creation Produced high-quality articles and written content tailored to the unique needs and themes of various publications, ensuring the delivery of engaging and informative material.
- Collaborative Layout Collaborated closely with the design team to create visually appealing publication layouts, ensuring that content seamlessly integrated with visual elements and enhanced reader engagement.
- Administrative Support Performed essential administrative tasks to facilitate efficient editorial processes, including file organisation, correspondence, and schedule coordination.
Membership & Networking Services Executive
Singapore Malay Chamber of Commerce & Industry
June 2011 – February 2012
PR/Digital Marketing Executive & Copywriter
Conversion Hub Holdings Pte Ltd
October 2009 – June 2011
Writer
Youth.SG
March 2008 – October 2008
[SKILLS]
Adobe Photoshop/Illustrator/InDesign
Macromedia Flash/Fireworks/Dreamweaver
Microsoft Word/Power Point/Excel
CMS (e.g. Joomla/Wordpress)
Basic HTML
ScrumMaster
[EDUCATION]
Certified ScrumMaster (CSM)
Scrum Alliance
Issued 2022
BA (Hons) Mass Communication
Awarded First Class Honours
University of Hertfordshire
Graduated 2012
Diploma in Mass Communication
Ngee Ann Polytechnic
Graduated 2009
